Vogue started out as a weekly newspaper in the US in the year 1892, concentrated solely on women’s fashions and interest. Even now, the magazine is still considered the authority when it comes to predicting the trends that come about in the fashion industry.
However, in this day and age of Internet and mobile-ready individuals, the desire to start and publish a magazine just to make your voice heard is no longer a necessity. While publishing is still a hot commodity, there are bloggers now who write about pieces that you typically see in magazines like Glamour and Bazaar.
So what makes a fashion and beauty blog stand out from the bunch? It merely is the familiarity that the blogger behind the blog has something distinctive to express and takes the effort to cover the things the blogger finds interesting and worthy to talk about.
A blog that is dedicated to designer fashion and beauty is like a monthly fashion magazine, only it can be read online and is usually free. Standard magazines typically come with a variety of departments and have a staff that manages crucial factors like writing, images, sales and more. Bloggers, on the other hand, need to cover all of those things on their own. Here are some of the skills that bloggers need to have to come up with a successful fashion blog.
Writing and editing skills
Bloggers should have a writing style that appeals to the readers. The writing must be easy to grasp as well. Readers are often turned off with dull, monotonous write-ups and might turn to other bloggers for advice instead. Also, grammar and punctuation are essentials as well, so editing skills are a must.
Confidence and a great sense of style
You will notice that the most successful bloggers have the best taste in fashion. The clothes they wear do not need to be high-end all the way, in fact, the more interesting ones mix budget finds with designer pieces and even thrift shop items. Readers flock blogs that are innovative, fresh and spunky. Also, to be stylish enough and catch the attention of the right people, the blogger has to be confident in his or her skin. What better way to promote that high fashion looks then!
Basic photography and photo-editing skills
In order to make those clothes pop in pictures, bloggers do need some basic skill in photography. Also, it is best if they invest on a high-quality camera as well since it will display the clothes and its wearer better. Know-how in terms of angles and proper lighting is also required. Also, bloggers need to know some essentials about photo editing to make those images pop even more.
Social media skills
If bloggers want more traffic to their sites, they should have accounts on social media giants like Facebook, Instagram, Twitter, Pinterest or YouTube. Make sure that those accounts are as visually striking as the blog.
Basic HTML and web design skills
This will make bloggers speed up fixes on their blogs faster without the need to depend on other people.
Public relations and ad sales know-how
If bloggers want advertisers to notice their blog, they need to promote their accomplishments. Public relations are also vital to producing excellent relationships with companies and brands that are significant to the blog’s interests.